A targeted SMS Campaign was undertaken to spread awareness of Auto LPG in 15 cities being Bengaluru, Kolkata, Hyderabad, Chennai, Delhi NCR, Mumbai, Ahmedabad, Nasik, Pune, Secunderabad, Jaipur, Chandigarh, Madurai, Coimbatore and Indore. Campaign received good response and Conversion enquiries thus received subsequent to these messages were forwarded to the IAC Kit industry members.